The pace of innovations in payment systems is staggering, and companies are striving to keep up. We’ve discussed the payment system in relation to text messaging, tap to pay systems, tokenization, and still more advancements are being made. Making news right now is the combination of social platforms and payment systems. At first glance, the two don’t seem too compatible, but some of the biggest social media platforms on the planet are working on allow exchanging of funds within their sites.
First, let’s talk about social media. As a business owner reading this blog, you probably know the biggest social media sites: Facebook, massive and used by almost everyone, Twitter, micro-blogging at its finest, and LinkedIn, the online professional networking site. Your business can create a page, then use it build relationships with potential customers, market your company, and network with others.
You already use the above sites, as well as others like Google+ and industry specific networking sites to build relationships. These relationships are intended to help you and your business to grow and appeal to others. Of course, the industry you are in will alter exactly how you use social networking. For restaurants you might tweet your daily specials or post your menu on Facebook. For shops you might send text message blasts to all of your ‘followers’ advertising a sale, or post pictures of hot new merchandise on your page. As a salesperson or a service provider you might use your LinkedIn connections to advertise your specialties and provide information on your services. These sites already provide important benefits to your business.
Now, you can use those same social media connections as a method to give and receive funds. You can integrate your use of mobile wallets, Google shopping cart and payment systems, and PayPal to your social media sites. The two behemoths in the social networking world have pioneered the process. Both Facebook and Twitter are introducing a method to transfer funds between users, and other social networking sites are sure to follow.
Chirpify, the payment system platform for Twitter, seamlessly integrates the user’s PayPal accounts. The process is amazingly simple; tweeting a simple “Donate $5 @user” will transfer the amount to the named organization or person. This method is intended to be person-to-person or business-to-person, and acts as a transfer of cash.
Facebook has a slightly different platform. It has Facebook users buy “credits” through a credit card or PayPal and these credits are used as money for other sites, games, or businesses. Facebook is feeling the pressure of Twitter’s new platform and is attempting to make its credits more attractive to users by cutting its prices for first time users. For example, Facebook offers $4.00 worth of credits for just $1.00. The businesses keep their full share of the revenue and (hopefully) new users are brought in. Facebook’s platform caters to game developers who promote their games through Facebook. Currently though, Facebook is trying to build a platform that would allow transfers more like Twitter’s Chirpify, allowing person-to-person transfers.
The possibilities for these social media platforms are endless, stymied only by the willingness of users to share financial information on social networking sites. Social media sites are working on this problem by guaranteeing privacy and protecting information. Using these sites to promote your business is the first step to growing through using social media payment platforms. Alpha Card Services is closely following the developments of these platforms and our customer service representatives are available to help you implement these systems and integrate them into your current processing methods.
